PASO ROBLES WINE COUNTRY ALLIANCE

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Digital Marketing

Crafting a Brand Story from a Year in Paso Wine Country

In partnership with the Paso Robles Wine Country Alliance, Where Wine Takes You was more than just a campaign—it was a year-long journey through the people, places, and passion that define Paso. Through a collaborative opt-in process, winery members became an integral part of the storytelling, allowing us to capture an authentic, textured portrait of the region.

What started as a series of short-form digital stories evolved into What is World Class?—a brand film that challenges perceptions of what a world-class wine region looks and feels like. Through striking contrasts, the film plays with expectation: polished elegance meets down-to-earth charm, luxury intertwines with laid-back hospitality. It invites viewers to see for themselves how Paso balances excellence with inclusivity, proving that world-class doesn’t have to mean exclusive.

By embedding ourselves in the rhythm of Paso’s wine culture, we were able to craft a narrative that didn’t just market the region, but invited audiences to experience it. The result? A campaign that not only amplified engagement and brand affinity but also provided member wineries with content that showcased their unique role in Paso’s thriving wine community.

Explore the impact below.