PASO ROBLES WINE COUNTRY ALLIANCE

SERVICES

  • Brand Film & Photography

  • Marketing Content

  • Social Media Content

  • Digital Marketing

Crafting a Brand Story from a Year in Paso Wine Country

In partnership with the Paso Robles Wine Country Alliance, Where Wine Takes You was more than just a campaign—it was a year-long journey through the people, places, and passion that define Paso. Through a collaborative opt-in process, winery members became an integral part of the storytelling, allowing us to capture an authentic, textured portrait of the region.

What started as a series of short-form digital stories evolved into What is World Class?—a brand film that challenges perceptions of what a world-class wine region looks and feels like. Through striking contrasts, the film plays with expectation: polished elegance meets down-to-earth charm, luxury intertwines with laid-back hospitality. It invites viewers to see for themselves how Paso balances excellence with inclusivity, proving that world-class doesn’t have to mean exclusive.

By embedding ourselves in the rhythm of Paso’s wine culture, we were able to craft a narrative that didn’t just market the region, but invited audiences to experience it. The result? A campaign that not only amplified engagement and brand affinity but also provided member wineries with content that showcased their unique role in Paso’s thriving wine community.

Explore the impact below.

A couple walking in a vineyard under a large tree with sun shining through the branches, overlooking rolling hills.
Wine bottles and a glass on a wooden table with a scenic vineyard background at sunset; wine being poured into the glass.
Person holding a wine bottle with shadow on wall
Person selecting wine bottle in a wine cellar with wooden shelves.

Digital Marketing Metrics

JANUARY - DECEMBER 2024 Digital Ad run time

$8,000 Digital Ad spend

934,953 TOTAL IMPRESSIONS Total number of times the campaign was seen

28,943 CLICKS Total number of combined clicks on the digital ad

24,356 VIEWS Total number of times a user viewed 50% or more of the video

247 HOURS Total amount of time the video was watched

WHAT IS WORLD CLASS?

Aerial view of a vineyard with a tractor spraying crops.
Close-up of a hand holding black grapes
Two people sitting outdoors, enjoying wine and a charcuterie board, with a scenic landscape view in the background.
Two people enjoying wine and cheese outdoors with scenic view.
Cowboy hat resting on a plaid shirt on wooden table in sunlight.
Creamy pasta with zucchini, garnished with herbs in a bowl.

PASO WINE COUNTRY BRANDIFESTO