PASO POLICE DEPARTMENT

SERVICES

  • Recruitment Film

  • Digital Marketing

The Paso Robles Police Department partnered with us to create a recruitment film that captured the department’s professional dedication, strong community ties, and exceptional quality of life. Faced with the challenge of hiring 15 officers without any qualified candidates in the pipeline, we conducted in-depth research and interviews with current officers to craft a character-driven narrative. The result was an authentic portrayal of a day in the life of a Paso PD officer, highlighting the pride and fulfillment of serving the Paso Robles community.

With compelling storytelling, a custom soundtrack, and dynamic visuals, the video underscored the department’s values, camaraderie, and opportunities for growth. The campaign launched across digital channels, strategically targeting officers in major California cities.

The impact was immediate and impressive: 456,819 impressions, 17,715 total interactions, and an influx of applications from day one. Within three months, the department surpassed its hiring goal, securing enough candidates to onboard 20 new officers—exceeding their initial expectations.

Digital Marketing Metrics

AUGUST - OCTOBER 2024 Digital Ad run time

456,819 TOTAL IMPRESSIONS Total number of times the recruitment video was seen

17,715 CLICKS Total number of combined clicks on the digital ad

11,183 VIEWS Total number of times a user viewed 50% or more of the video

90 HOURS Total amount of time the video was watched

“Working with Acacia Productions was an incredible experience. Their team created a dynamic and highly professional recruitment video for our department, delivering a product that far exceeded our expectations. The crew was collaborative, attentive, and worked tirelessly to ensure our vision came to life. They completed the project quickly and flawlessly, making the entire process seamless.

Since releasing the video, we’ve seen remarkable results—our hiring rate has doubled, interest in our department has increased tenfold, and morale within the team has soared. The investment in Acacia Productions was worth every penny, and we’re already looking forward to partnering with them on future projects. Highly recommend!”

CALEB DAVIS Commander